Cupanion is a company focused on encouraging the usage of reusable bottles, mugs, and cups through incentive and promotion.

Cupanion offers reusable drinkware for sale with a scannable barcode on the outside of the drinkware. Once purchased, the user must scan the barcode with the Cupanion app. Each time the barcode is scanned, points are earned towards a future free beverage, gift card, or other reward.

In order to appeal to people that already have a reusable bottle, Cupanion also sells individual barcode stickers that can be placed on bottles.

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